Chris Berthoud is a passionate believer in the power of coaching to raise self-awareness and encourage positive self-belief – leading to optimum professional performance. He learnt his coaching trade at the renowned BBC Leadership Coaching programme, widely acknowledged to set the gold standard for training coaches. After coaching many senior clients in the corporation, he carried on his coaching practice in the civil service. His approach is to focus on a client’s strengths and, through sometimes challenging questioning, to have conversations which lead to often revelatory new understanding. This always leads to specific actions which help the client perform better in whatever enterprise they are involved in. His supportive, positive style is ideally suited to helping clients running Start Ups. Chris is an experienced journalist, respected leader and expert in digital marketing and strategy.  To relax, he likes to cycle and play the cello, though not at the same time.